Types of digital marketing agency
Many businesses operate as a digital marketing agency, and it can be difficult to figure out what services they provide. The purpose of this article is to provide you with an understanding of the different types and what they do, so you can pick the one best suited to help you reach your marketing and sales goals!
So what are the various types of digital marketing agencies out there, and what do they do? Generally speaking, agencies mirror the different disciplines of digital marketing. These include (but are not limited to):
- Social media
- Search engine optimisation
- Google Ads/PPC
- Website design, build and management
- Content marketing
- Email marketing
Social media marketing
Social media marketing involves the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It encompasses activities such as posting text and image updates, videos, and other content that sparks user engagement.
search engine optimization
search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.
Google Ads/PPC
Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.
Website design, build and management
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date, once you’ve built your website. This process applies to the site’s design, structure, content, features and marketing.
Content Marketing
Content marketing is the process of creating and distributing digital assets, such as blog posts, videos, ebooks, technical and solution briefs, and a variety of other digital content to provide information to your audience. Content marketing is essential to search engine optimization (SEO) success.
Email Marketing
It’s rare to find an email marketing agency that doesn’t also do content marketing. This is because email marketing is often more effective if it’s driving traffic to a content gateway or offer. However, if you want to simply outsource your email marketing, then this could be the agency for you. Although, you might not see excellent results if it’s not built into a bigger strategy.
Why is digital marketing important?
Digital marketing helps build brand awareness and drive product sales with new or existing audiences. An important aspect of digital marketing is how marketers can focus their efforts to reach specific audiences, compared to traditional marketing, which reaches wider audiences.
what are the benefits of digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
Digital marketing is still a hot career path in 2024.
With the constant evolution of online platforms and tools, businesses are always looking for skilled marketers to help them online. Plus, new trends and technologies like AI and data analytics keep things exciting and dynamic in the field.